Its the medal to win in gymnastics, in the sport that gets the most attention at the Olympics and brings in casual fans that are not necessarily big sports fans, but everybody seems to watch that Its humongous. They didn't in the hours after her steady, poised performance on floor exercise helped her soar to the top of the podium. You have 1 All Access article remaining this month. The performer also has the ability to broker major endorsement deals as a result of her historic wins. Shes out of central casting. Activate your account. The ones coming this fall are out of the question. That means Suni will take home $60,000 from Tokyo. Suni Lee is not turning pro. These Celebs Love Posting Naked Photos, Brad Pitt and Angelina Jolie's Teen Daughter Shiloh's Transformation, Brit Awards 2023 Best, Worst Dressed Celebs: Red Carpet Photos, Her Swimsuits Don't Lie! women's gymnastics championship is traditionally a. I just love the fact thatthank goodness for the NIL, because she doesnt have to make a horrible decision; shes capable of, in her words, I want it all. The St. Paul, Minn., native has committed to attend Auburn University. The talented gymnast is dating Jaylin Smith, who is a football player and they share a lovely relationship. . That shes only 18 also means shell be 21 when the next Summer Olympics come around in 2024, leaving the possibility for her to defend her gold in Paris. American gold medalist Sunisa Lee and college basketball star Shareef O'Neal, son of L.A. Lakers legend Shaquille O'Neal, sit atop a list of 30 athletes who sports-betting analytics firm Action. A roommate to hang out with. But it has worked out tremendously for people like Simone Biles and Michael Phelps and Katie Ledecky.. 49 print issues delivered to your home or office. allow college athletes to strike deals with brands that use their name, image and likeness. [Lee is] now the new Americas sweetheart, Thompson added. American gold medalist Sunisa Lee and college basketball star Shareef O'Neal, son of L.A. Lakers legend Shaquille O'Neal, sit atop a list of 30 athletes who sports-betting analytics firm Action Network believes could rake in hundreds of thousands of dollars based on their social media reach alone. Regardless of where her career continues, marketers expect sponsors to line up to work with Lee the way they did for Biles back in 2016. Jeff Graba doesn't see why Lee can't go to school while enjoying the trappings that come with being a multiple-medal winner in one of the Olympics marquee sports. St. James is the Saint in Smith & Saint. Upgrade your subscription to get all the news you need: Adding SBJ weekly content will give you the comprehensive view of sports business with: Adding SBJ daily content will give you the comprehensive view of sports business with: After winning gold in Tokyo, Sunisa Suni Lee was moving into her college housing at Auburn. Liz Mullen can be reached atlmullen@sportsbusinessjournal.com. Sunisa lee (@sunisalee_) November 15, 2022. Pressure of Being the Olympic Gold Medalist, How Is She Real: Olympic Champ Suni Lees Unbelievably Flawless Performance in As an Asian-American and the first Hmong-American to compete in the Olympics Lee also finds herself uniquely situated to put a face to a community that may be underrepresented, and certainly one that has faced increased discrimination of late. Set on an island in the Saint Lawrence River, in Canada's Quebec province, Montreal is a historic, yet modern city, known for its European flair, vibrant nightlife, superb cuisine, cultural diversity and joie de vivre (zest for life). Thus, her career is on an upward trajectory and is getting better every year. See Shakira's Hottest Bikini Pictures, Shes a Genie in a Bikini! Contact All American Speakers Bureau to book the best keynote speaker for your next live or virtual event. If she does still opt to go to Auburn, INFLCR CEO Jim Cavale said the star will arrive with a massive head start in terms of social media endorsement deal opportunities in the NIL era. She is America's sweetheart," Thompson says. Yes, she'll arrive at Auburn as not just another freshman. Sunisa Lee poses with her gold medal after winning the women's gymnastics all-around title at the Summer Olympics at Ariake Gymnastics Centre on Thursday in Tokyo. Neither the O'Neal brothers, nor Lee nor Steveson have publicly announced any sponsorship deals so far. Well, it might be. Lets talk seven figures, said Bob Dorfman, the creative director at Baker Street Advertising and a sports marketing expert. She took home one gold and three silver medals at the junior-level competition. Then, she joined the Dancing With The Stars competition and earned a lot of wealth. Rick Burton, Syracuse University professor and former chief marketing officer of the USOPC, also puts Lees immediate earnings in the million dollar range. Its a dream scenario., Team USA Prepares for What Could Be Baseball's Last Shot at Summer Olympics, NBC Scrambles to Compensate Advertisers as Olympics Ratings Tank, In Court, Olympic Ticket Seller Calls Refund Lawsuit a 'Shakedown'. She introduced herself to the world as one of the faces of USA gymnastics, right up there with all-time great Simone Biles, and in that moment as she glanced down at that hard-earned gold draped around her neck she also became the new face of the NIL era of college athletics. Really ready. Please enter valid email address to continue. - Pippen Jr. already has an endorsement deal with chicken fingers restaurant chain Raising Cane's. But her impending haul off the mat is actually worth much more. Nurses can verify their licenses by completing the Nursys verification process for $30 per license type, per each board of nursing where the nurse is applying. Lee, an Auburn signee, will have a chance to cash in endorsements deals and maintain her . The superstar gymnast now earns several million dollars a year off the mat from sponsors, including Athleta (after several years as a Nike athlete), Visa, United Airlines, Oreo and Core Power protein shakes. I dont think it was too challenging, especially when you look around the league and see most teams are still rewarding their top players, CAA Sports Patrick Collins told SBJ. Nurse License Verification. Rule 40 is still a work in progress, according to Brant Feldman of American Group Management, which represents Olympic and Paralympic athletes for endorsement deals. She entered the Olympics as the Auburn athlete with the most reach across social media platforms with 198,000-plus Instagram followers and 19,500-plus Twitter followers as of July 1, when NIL changes went into effect and those numbers have skyrocketed since the start of the Summer Games. If she does still opt to go to Auburn, INFLCR CEO Jim Cavale said the star will arrive with a massive head start in terms of social media endorsement deal opportunities in the NIL era. Sunisa Lee won the balance beam at the N.C.A.A. They both came at a perfect time, Delpy Neirotti says, adding, Its going to be advantageous for both of these stars in terms of commercial value., This is a BETA experience. Winning an Olympic gold medal in the women's all-around competition is the most coveted title in gymnastics. Daily updates aggregating the stories and spin from more than 600 outlets across the globe. Obviously she's going to have to work with an agent at some point here. We're just preparing for anything that's possible," he said, regarding her NIL potential, according to reports. In fact, Dressel already has backing from at least seven companies, including Speedo, NOBULL and Hersheys. October 13, 2021 / 2:46 PM In the wake of her four-gold-medal performance at the Olympic Games in Rio, Biles, for example, built a robust sponsorship portfolio. She confirmed this week she still intends to compete as a freshman beginning next month for Auburn University. As of Thursday afternoon, Lee has surpassed 706,000 followers on Instagram and nearly 73,000 on Twitter numbers that will surely continue to grow. But the 18-year-old will still be able to cash in on her new status as Olympic gold medalist as result of newly loosened NCAA amateurism rules. Follow. F1 and IndyCar start their seasons, the Rams partner with KAGR and Athletes Unlimited celebrates its anniversary with an expanded Nike partnership. And while the incoming freshman may now decide to forgo the NCAA ranks, as many Olympians doBiles had verbally committed to UCLA before the 2016 Olympics, eventually opting to instead turn proLee no longer has to choose between endorsement deals and college eligibility. The agreement pays Allen, who was the No. Lee didnt flinch under the pressure, turning in the performance of a lifetime with a total score of 57.433 to hold of Brazils Rebeca Andrade for the gold. Lee will be a case study for years to come," says Vince Thompson, Founder, and CEO of MELT, a sports marketing and branding agency, adding that now, the sky's the limit for her. She will also rake in appearance and speaking fees for years to come, as she emerges as the Olympic movements next It Girl, a title he says American gymnasts have taken on after successful Summer Games since Retton won gold at the 1984 Olympics in Los Angeles. Team USA gymnast Sunisa Lee took home the gold medal in the women's all-around on Thursday, a victory that some marketers say could come with a seven-figure financial windfall for the 18-year-old. Burton throws Visa in the ring as well, noting that with only a three-year turnaround to the Paris Games in 2024, where Lee could again compete, shes an even more attractive partner for Olympic sponsors. Sunisa is the only player from Auburn, whereas Bronny James tops the list with a valuation of $7.3 million. S&S is based in Boston and is a boutique agency that counts Olympians, personalities, influencers and chefs as clients. Thats not to discount Michael Phelps and some of the other great athletes that have been a part of the Olympics, but I anticipate that she will become very visible and very popular. A life to begin. Lee will be represented by S&S CEO Britt St. George, COO Madison Lees and CMO Kaila McWilliams. We had begun conversations during the Olympics, St. George told Sports Business Journal. 2023 Leaders Group. She attended Auburn University on a gymnastics scholarship and has been a regular there. All these deals play out differently, but probably the biggest difference for this one is the record amount the team was willing to guarantee at signing and throughout the deal, Collins said. But its a sport and an athlete that performed under incredible pressure, especially given everything thats happened leading up to this. Newly minted Olympic gymnastics champion Sunisa Lee says she's still committed to going to college at Auburn. Copyright 2023 CBS Interactive Inc. All rights reserved. Fill out a booking request form for Sunisa Lee, or call our office at 1.800.698.2536 to . House is represented by agent Kent Matthes, who joined WME from CAA last December and negotiated an above-slot deal with the Nationals. Were just preparing for anything, Graba said. Wenn Sie Ihre Auswahl anpassen mchten, klicken Sie auf Datenschutzeinstellungen verwalten. Under the new version of Rule 40, she can. Those days are over thanks to recently passed legislation that allows collegiate athletes to make money off their name, image and likeness. Sunisa Lee of Team United States poses with her gold medal after winning the Women's All-Around Final on day six of the Tokyo 2020 Olympic Games at Ariake Gymnastics Centre on July 29, 2021 in. All rights reserved.The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. Jade Carey will attend Oregon State, Jordan Chiles will start at UCLA, and Grace McCallum will go to Utah. Lee was thrust onto the worlds stage when she won the all-around after Simone Biles withdrew from the event. For example, when Nike was an official sponsor of the Olympics in years past, an athlete like Biles wouldnt have been able to wear Athleta gear at the Games. Not bad for someone whose slow recovery from a broken foot left her wanting to bail on trying to make it to Tokyo. Lee, 18, landed her first gold medal Thursday after. She is endorsed by the Pearson+ app right now and has a net worth of a staggering $2 million at just 19 years old. Lees NIL earnings potential was already high before her star turn Thursday in Tokyo. Sunisa Lee's gold medal in the women's gymnastics all-around might be worth seven figures. In the past, the only option brands had to associate with college-bound Olympic gymnasts was to sponsor entire college athletic departmentsa move that often did not align strategically, Thompson suggests. Click below to sign in. Sie knnen Ihre Einstellungen jederzeit ndern, indem Sie auf unseren Websites und Apps auf den Link Datenschutz-Dashboard klicken. Lindsay Rittenhouse Whatever comes along, however, she expects to compete for the Tigers next season. We want to hear from you! U.S. gymnast Suni Lee captured gold in the all-around. For Sunisa Suni Lee and Caeleb Dressel, two of the Tokyo Olympics breakout stars, the road to Paris 2024 is paved with riches. LSU Gymnast Olivia Dunne vs Olympic Champion Suni Lee: Who is Wealthier? Lee now has two medals in Tokyo, with an opportunity to win two more individual events in the next week. All rights reserved. Sensation Suni Lee Recalls Fighting a Soul-Crushing Syndrome, US Olympic Gold Medalist Suni Lee Breaks Silence on Paris Olympics 2024, Makes a I just didnt want to see myself fall back, she told Elle at the time. "It's a win-win.". Sunisa Lee competes on balance beam during the all-around finals Thursday. This Olympic and Paralympic cycle also provided both athletes and brands with new marketing opportunities. 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